Interesting lectures dealing with disruptive technologies.
Why Exxon patented the lithium battery in the 1970. And how the technology took off 20 years later when the patent expired. (1990)
Why Tesla Model 3 changing car market?
Good examples of Kodak.
Leasing bubble> very soon
Petrol and diesel vehicles Bubble> soon
Automation bubble> 2025
Publicerades den 27 juni 2016
Julian started off his talk highlighting some fun facts regarding and defining technology disruptions, which he notes have always happened within the lifetime of one person and almost always happened with 20–30 years. Julian touched on the story of Kodak as one of many famous examples of a large company shooting itself in the foot by inventing the technology that went on to kill the company -- with forward-looking implications for the GM EV1 and the Exxon invention of the lithium battery.
Regarding electric vehicles, Julian notes that Chevron bought the patents for the nickel-metal-hydride battery used in the GM EV1 and then stuck it on a dusty shelf to prevent progress. But something less well known is that ExxonMobil invented the lithium battery, in the 1970s. The exact chemistry for ExxonMobil's battery was not really suited for production, but the company patented the lithium battery anyway … and that patent didn't expire until the year 2000. After the patent expired, of course, is when commercial lithium-ion batteries enabled lower-cost and more-practical portable electronics like cell phones and laptops to take off. Julian also talked about other developments in the battery space, such as research that discovered how to make them rechargable, that was also critical.
That essentially led into a discussion of whether the Tesla Model 3 was a better and cheaper vehicle than any ICE car. For that, Julian compared the base Model 3 to the similarly priced and performing BMW 328i in numerous ways. For this segment of the presentation, I think you should just watch, starting at 12:10 in.