After near bankruptcy in 2000, Lego is back at the top as the most powerful brand in the world. BrandFinance said Lego scored high in key metrics "familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation."
In 2016 Lego announced a Brit with the name, Bali Padda, would become CEO. The promotional effect from the Lego movie series was a significant force in driving up its brand strength.
So don't mess with Dewy's Lego.
I thought he was talking about Walt Disney.
I already had the alarming picture of a Mickey Mouse kicking some butts in my head.