Let's say a potential customer sees the advertisement and emails Leonardo Corp. Then what?
1) Rossi emails them back saying, "Just Kidding!" No exchange of money. This is not capitalism at all, just a prank.
2) Rossi contacts the potential client and assures them they pay no money for eCat installation, etc. Only for the power used. The potential customer then signs on or does not. Nothing wrong with that.
If main stream science had not been so dogmatic when F&P made their claims, we could possibly have had working cold fusion by now and perhaps the atmosphere would be in better shape.
Now, Cold Fusion has a very black eye and Rossi is only making it worse. And some people keep signaling that Rossi is the real deal, such as with this ad.
It only gives the LENR field a blacker eye. That is what is wrong with this!