Truth, on April 4 someone asked already asked Rossi if he would put up a live online counter to show preorder numbers, and Rossi replied "maybe". Today someone asked Rossi if he expected to reach 1 million orders before the Demo, and he replied "no". So I suppose Rossi is expecting the demo to be the catalyzing event for the large orders.
Rossi already has the million orders. He is just stalling for time so he can track down that hot Orbo model for a second gig.