Someone above commented that the Agreement didn't require a customer. True, but once Rossi introduced that factor, and introduced to prove that the test worked, Rossi can't now say "ignore that the customer was fake."
Also, introduced to induce IH to allow the test to proceed. There is clear e-mail evidence from Rossi arguing the test (in the form he wanted but IH did not) would be valuable and was needed urgently because of the customer which would make magnificent PR (and for IH better validation).