For example: LFH has contact with a Hollywood celebrity with millions of followers on his social media accounts, one short post from him would be seen by hundreds of thousands, basically that little post would make more impact and drive more attention than years worth of pr outreach from the whole community, including TD's Financial Times article. But it would have to be justifiable, otherwise it's a no-go.
LFH together with MFMP could be a very a very good launchpad, if there is/was prospective technology. Worst case scenario, if the technology does not work, we can sell it to Dewey for 11.5 million dollars.
Star power- Don't forget that Brad Pitt and Angelina Jolie were investors in IH via their trust fund. Not sure where that stands with their divorce now.