Route 1; The research results route - "the results of a recent paper in which compelling proof is provided via electron paramagnetic resonance of the existence of the molecular hydrino. This might seem esoteric, but it is a major finding to quantum physicists." That should lead to a Nobel Prize.
You would think that is all it would take, but Mills has been providing independent "compelling proof" for years, yet the technology is still largely ignored. Thank goodness it has been proof enough to attract and impress investors the past 30 years, so at least the tech hasn't disappeared into the LENR night like so many before it...yet.
IMO, Mills should turn over business decisions to a professional management team. That is, if he can afford to hire one. They don't come cheap, but he has little to show for all his management skills, so time to let someone else take over that role. It would be a shame to see him take this to the grave, and unless something changes it appears headed that way.
Another thing I would like to happen that might help, is to hear from other scientists on the team. Those who have been with BLP long enough to vouch for what Mills claims they are accomplishing in the lab. We have heard form Mills so long, that no one pays any attention to him anymore. We see that here. So maybe a new face might renew interest.