It also depends on what you call media. The peer-reviewed journals aren't media, where the LENR research gets usually published and the scientific journals aren't pop-sci media. So here still persist a deep barrier between mainstream physics and its medial reporting, not to say scientific blogs - despite thanks to internet neutrality both worlds remain relatively accessible and connected each other.
Except that at the case of mainstream science the information are actively pushed to masses and multimedia - whereas the alternative physics relies on social network and community sites like this one - i.e. on the pull model. I'm monitoring this situation closely and it just seems for me, that the worlds of alternative and mainstream physics not only remain separated each other - but this barrier even deepens. The mainstream physicists ostentatiously demonstrate, that they have quite different ("serious") interests, than the EMDrive, LENR and overunity research - despite they're undoubtedly informed about alternative research as well.
