Hard to make sense of this.
Fails as a science demo.
Fails as a marketing presentation.
I seriously think this may be an example of what I pointed to earlier, from the social science paper "Why Do Nigerian Scammers Say They are From Nigeria?" To summarize again, scammers want to target extremely gullible and ignorant people, so they deliberately make themselves look like scammers. Their presentations shout out "I am a scammer!" People with common sense ignore them. Only the most gullible people respond. This eliminates "false positive targets;" that is, people who respond at first but later realize they are dealing with a scammer.
Rossi knows that anyone who looks him up on the internet will discover the I.H. lawsuit and see that he bragged about scamming his previous customers, and he is an extravagant liar. He needs to make a presentation so over-the-top, so unbelievable, that only the most gullible people will believe it. The kinds of people who would not bother to read the lawsuit files, or if they did read them, they would dismiss the evidence as fake or as a conspiracy against Rossi. We have a few such people here. There must be thousands out in wider world. More than enough to fall victim to Rossi's next round of fraud.
Decades ago, before the Internet, scammers could fade into the crowd, start a new company, move to another country, and execute the same basic scam again with a new crowd of marks. Nowadays anyone can look them up. Their past follows them. So they have to adapt new methods better suited to the Internet. This Nigerian scammer technique has emerged to fit the internet era. It seems contradictory that the more outrageous and unbelievable the presentation is, and the more obviously it is a scam, that actually enhances the likelihood it will succeed. That is how the numbers work when you reach a mass audience with the Internet.
But he is certainly not making too much effort!
It is almost as if Rossi is amusing himself by seeing just how much crud his fans will take.
Judging by ECW the answer is "more please".
As you see, he is actually making an effort, and he is doing it in 21st century internet style. He is not "amusing himself." He is deliberately piling up the crud so high and so deep that only his most dedicated fans will take it. Everyone else leaves, and the people left behind who still believe him are ripe for the picking. As I said, this would not have worked in the pre-internet era. Rossi has kept pace with the times and changing communications technology, despite his age. We must admit, he is good at what he does.