It is meant to take in idiots the same way a ‘Nigerian Scam email’ works. It is grooming for a scam.
You should be elated that we are at the final scam stage. You can once and for all put a nail in Rossi's coffin, and prove with certainty that his evolution of product was not an incremental Edisonian phenomena, but rather, a single grand 12 year deception. You should be wishing and praying that he hits the 1M orders.