Probably old
https://surgoventures.org/news…n-covid-19-vaccine-uptake
How Can We Vaccinate a Majority of Americans for COVID-19 Quickly?
WASHINGTON, February 19, 2021— Today Surgo Ventures encourages those working to increase COVID-19 vaccine uptake in their communities to take a page from the behavioral science and marketing playbook: Prioritize those Americans who are Persuadable (43% of the U.S. population) by dividing them into psychobehavioral segments and focusing on the specific barriers those three segments—The ‘Watchful,’ (20%), The ‘Cost-Anxious,’ (14%), and The ‘System Distrusters’ (9%)—perceive to getting vaccinated.
https://static1.squarespace.co…en+Pop+Survey+%281%29.pdf
The five psychobehavioral segments of Americans Surgo identified from its survey are:
- The “Enthusiasts” (40% of the U.S. population). Every person in this group said they would get the vaccine as soon as it is made available to them. There are no barriers to vaccination for people in this group—in fact, the key challenge will be ensuring vaccine supply meets their demand before they lose enthusiasm, as we’re seeing now as people struggle to sign up.
- The “Watchful” (20% of the U.S. population). For this segment, social norms are important: Before they get the shot themselves, people in this segment first need to see that others in their peer group or community are getting vaccinated and having safe, positive experiences.
- The “Cost-Anxious” (14% of the U.S. population). For this segment, time and costs are the primary barriers to getting the vaccine. Every member of this group reports having delayed seeking care for their health in the past due to the expense. The irony: Only 28% of people in this group lack health insurance, indicating that their concerns about costs override having insurance to cover them.
- The “System Distrusters” (9% of the U.S. population). This group primarily believes that people of their own race are not treated fairly by the health system. Members of this group are likely to belong to, but are not exclusively, communities of color. There are multiple, complicated barriers for this segment, but most of them are related to trust in and access to a health system that has an inequitable history.
- The “Conspiracy Believers” (17% of the population). This segment has perceived barriers around COVID-19 vaccination that Surgo believes are simply too hard to shift in the short term. It includes people who don't believe in vaccines in general, but the primary barrier for people in this group is their very specific and deeply-held beliefs around COVID-19. Every person in this group believes in at least one conspiracy theory:
- 84% believe that COVID-19 is exploited by government to control people
- 65% believe COVID-19 was caused by a ring of people who secretly manipulate world events
- ○ 36% believe microchips are implanted with the COVID-19 vaccine
My wife have convinced many watchful in her network, and helped some cost-anxious to organize themselves (like pooling a Uber trip for students).
I know a conspiracy believer, but in France beside the usual theories, the deep opposition seems anti-capitalisme and anti-americanism, which is very strong in strong left movement... The extreme right supporters are mor like system distrusters, that can be convinced just with care, respect and hearing.
One point in France is that we have been brainwashed for decades with the typical "Conspiracy Beliefs" that in fact are totally natural in France, on other subjects, propagated by State TV, by stars, politicians, even professors and textbooks, and even causing censorships of films.
Maybe France is a special case as we have fed the golem for long, and the story around vaccines is just an unpredicted application of our "education".
Imagine if GOOP was every week on state TV.
?
, from Zhang Hang, Chen Si, inspired by Storms and Takahashi.