So the first customer is ... drumroll ... [lexicon]IH[/lexicon]
IF IT IS REAL:
FDA rules and regulations. You cannot sell a machine that produces x-rays or gamma rays to anybody without FDA approval. You cannot use lead lining to mitigate the effect to get around the need for FDA approval. However if a customer is not really a customer it is your own company then you are not really selling the device to anyone. FDA rules and regulations. You can use a device to your heart's content as long as you do not sell it.
Now [lexicon]IH[/lexicon] could step outside of the United States and do all of their business elsewhere and tell the FDA to blow. Let's look at their lucrative alternative options:
1. Europe - a hodgepodge of different rules and regulations for each small country determined by their respective small and fractured health systems
2. Asia - take your idea and run with it - this week we have seen evidence of how the Chinese invented this product first
3. Everywhere else - third world market
The US is the only single large huge cohesive market. For this reason the US market is the only one taken seriously by big corporations that will want to buy an invention like this out. For this very reason it is good business sense to put up with the FDA shenanigans and work within the FDA system.
IF IT IS NOT REAL:
What better way to verify a product than to sell it to yourself and provide stellar reviews on yelp.