The AR fanbase is not his real audience: Leonardo's 'customers' are the ones who want to invest big money, not us 'little' people.
I think originally AR thought he might have something real.
But I think now, with his advanced age, this whole thing is simply about his addiction to the adulation of his fanbase.
He is 73 or so and does not seem to need money as he got millions from IH and has Miami condos.
There is no real research going on, no real team, just one man blogging for their ego throwing together duct taped tin cans.
As an aside, and not related to Rossi necessarily, a quest for adulation is a classic symptom of NPD.1
"Narcissistic personality disorder is characterized by a pervasive pattern of grandiosity, need for adulation, and lack of empathy. Diagnosis is by clinical criteria. Treatment is with psychodynamic psychotherapy."
Narcissistic Personality Disorder (NPD) - Psychiatric Disorders - Merck Manuals Professional Edition
1. Disclaimer, I am not a psychologist, and I am not claiming to diagnose Rossi.
I am just noting, in my own personal, free speech allowed, opinion, that Rossi seems to me to exhibits symptoms of NPD. I am probably wrong and perhaps his patterns of profusely complementing himself using sock puppets is normal behavior.