Nature magazine, Scientific American, the APS, the DoE, the New York Times, the plasma fusion lobby, and various other institutions that destroyed the reputations and careers of cold fusion researchers in the 1990s. As Robert Park and the people from the DoE put it, "we are going to root out and fire anyone who so much as talks about cold fusion." They did. They weren't kidding or exaggerating. They will do it again if they get half a chance.
If you do not know that, or you don't believe it, you are ignorant of history and extremely naive. That is how the world works. Anyone who challenges something like the multi-billion dollar plasma fusion budget will be eviscerated. They will accuse you of being "a fraud, a lunatic and criminal" as the Washington Post put it. What else do you think happens? Were you born yesterday?
Given the above, I find it hard to fault Google for being careful, and for more or less operating from within the mainstream scientific consensus. If they were to boldly make assertions, decry other parties, or state heterodox beliefs, they would not only get nowhere, they would also destroy their chance of getting anywhere. I don't think they want to assert anything that they can't prove with fresh experimental data.
They have carefully revealed their intent, and titrated their program into the scientific community. They have stated their aim of finding a reference experiment that can be the focus of a large, multi laboratory study. They have hinted at one of their primary goals being to open up funding for the field. They have published preliminary work including an open sourced calorimeter, a study of Pd loading, and what I understand (?) to be a promising, ongoing attempt to replicate Claytor. Trevithick attends ICCF and has given LF the chance to provide their input. Some hearts and minds at Nature seem to be shifting.
Sometimes the hands do one thing whilst the mouth says something different.
What some are reading as ignorance and incompetence, I read as a mixture of genuine reservation and, at times, careful, deliberate dissimulation.
The Google Team seems to have thoroughly internalised the fact that they must be absolutely unimpeachable.
Perhaps I'm naive, but that's how I read it.