It looks like a hilarious ploy to try to get a modicum of plausible deniability in there. If they had put "Johnson Matthey Platinum Sponges," I suppose they would have left themselves open to an action from Johnson Matthey, or one of false representation from IH. As it stands, JMP just look (really) foolish. It is the case that "Johnson" is the last name of the lawyer who is JMP's CEO; now they just need to explain to the jury where the "Matthew" comes from (as well as the part about the platinum sponges). ("Matthew" was the name of a character in my son's favorite childhood story, or something.)
Yeah we are on the same page then. I also think they tried to muddy up the waters with Johnson (lawyer) as tying into the name...and the Matthew switch is priceless. The irony is that all of it is wrapped directly around a LAWYER!