I listened to the podcast Shane D. provided, and am somewhat sad to feel as though Godes isn't taking the whole thing too seriously or not seriously enough. He highlights his business plan to become a licencing company like what Intel does to Notebooks, laptops, servers, and such. But, this all seems like a losing strategy to me. It would be best suited to sell the product as is, and then resort to licencing for larger orders. That seems to hit two birds with one stone.