Some good shouts from Miles, Interested Observer, Paradigmnoia and others.
Which leads to a litmus test based on his actions and deeds;
If Rossi was serious, then after all his years of work and investment now is the time show his conviction and to go big on advertising. Use professionals and leverage these VIP partners he claims he has to get the word out about this amazing product, after all he needs to sell > 1 million.
On the other hand if he is just a faker and con man then I would expect him to spend as little time and money as possible on the sales and marketing and just rely on JONP, and puppets, dupes and marks to do the work.
I think most on here expect puppets and partners that are so secret that there is no trace at all of them.
Ironically most people on E-Cat World will never see the "light".