If you have a clear message and a distinctive USP (unique selling proposition) I am sure customers will show up.
That said, do WE know of a clear USP of this tech and what would that be? If WE were customers, are we convinced?
I think this is the issue in general with the breakthroughs people want to see with LENR or what Mills is doing, and what the applications would be.
I have seen it posted many times that the company or person who created and commercialized these breakthroughs would be the richest in the world. So let’s look at who is the richest person in the world. It’s Elon Musk. He made breakthroughs with battery design and put them into cars as his main application. He essentially did what many people on these different forums have been discussing as a hypothetical.
Tesla is also making major gains in grid level battery storage, and home Powerwalls. Tesla had a profit last year of about $700 million and yet its market cap is over $800 billion. This means that people believe that Tesla will rival Apple as the most valuable company in the world, even though its current profits are nothing like Apple’s.
I once heard Musk say that there is enough solar energy hitting about 15% of the State of Kansas in a given year to provide all of the energy needs of the entire U.S. Tesla still has a ways to go on solar (their purchase of SolarCity hasn’t quite paid off). But at least in the lab researchers are now seeing solar efficiencies above 25%.
If you watched Musk at Tesla’s most recent battery day, and the projections he was making, it’s not hard to see that the combination of batteries and solar over the next decade could be all that people need. Essentially the technologies already exist to solve our problems, they just need to be pushed a bit further.
It’s always easier to push existing technologies further than to come up with some radical breakthrough that knocks everything else out. Could Mills or someone else come up with some breakthrough? Maybe, and I think it would be cool to watch it unfold if they did.
But the money today is on batteries and solar, and also wind in certain areas. And when we say “money” we are talking hundreds of billions of dollars in investment capital, with much more to come.