Because the customer story is a the usual hoax in order to excite his supporters.
Rossi tries hard to keep his (remaining) supporters loyal, e.g by stupid name-giving contests on his blog.
Now he asks the cultists to find for their guru a name for the e-cat SK remote control software (pretending that such a thing would really exists).
I would suggest to call this E-CRAP for E-Cat Ridiculous Affectation Program.